We’ve learned it’s totally acceptable for content not to be Hollywood-polished.
- Michael Kelly, Media/Consumer Communications Manager at American Licorice Company
Every brand needs to embrace this truth.
Simple explanations by the two terms “Post-PC” and “PC Plus” reveal that they fundamentally describe the same thing.
That’s all “post-PC” means: a move from manual wired to automatic wireless connections between devices, where syncing, computing, and notifications can all be done through communication between client apps and backend services. It’s the end of the PC’s hegemony over the computing universe, not its death and decay. That’s what Jobs meant by it, and what Tim Cook means by it. Fundamentally, it means exactly the same thing as Bill Gates and Steve Ballmer and everyone else at Microsoft has always meant by “PC Plus.”